![]() There are several ways you can define target audiences: segmenting by demographics, behavioral traits, or-if advertising with Spotify-listening habits and interests, for example. No matter what you’re selling, these factors should impact every decision at every stage of your marketing strategy, helping you select the correct communication mediums and design custom campaigns that increase conversions. Examples of target audience segments, on the other hand, would be people who are looking specifically for beginner courses in French, advanced courses in Spanish, or refresher courses in German.Ī defined list of target markets is vital for marketers, but even more important is knowing the attributes and habits of different target audiences. For example, if you sell language courses online, your target market is everyone who wants to learn a new language or develop their existing linguistic skills. Your target market is the entire set of customers you plan to reach, while target audience categories are narrower subsets of that entire market group. ![]() It’s essential to understand that while the terms ‘target market’ and ‘target audience’ are often used interchangeably, they are not the same. ![]()
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